Walk-a-Thon Letter & Message Templates

Subject: [Event Name] is coming — here's how your child can help

Dear [School / Organization] families,

Our [Event Name] is on [Event Date], and this year we're raising [Goal $] for [what the money will fund].

Every student will walk on event day, whether or not they raise money. Here's how to help in three steps:

1. Set up your child's pledge page: [pledge page link] (it takes about five minutes).
2. Send it to five people this week. Grandparents, aunts and uncles, and family friends who live far away are often the most excited to sponsor a walker.
3. Choose a flat donation or a pledge per lap. Per-lap donors can set a maximum so there are no surprises.

Prizes: students who reach the first prize tier earn a reward, and the class with the most students who get at least one sponsor wins a class celebration.

Thank you for helping us reach [Goal $]. Questions? Reply to this email.

[Your Name]
[Event Name] committee

Subject: Will you sponsor [Walker's Name] in the [Event Name]?

Hi,

[Walker's Name] is walking in the [Event Name] on [Event Date] to help [School / Organization] raise [Goal $] for [what the money will fund].

Would you sponsor [Walker's Name]? You can give a flat amount or pledge per lap, with a maximum if you like. It only takes a minute:

[pledge page link]

Every gift counts, and [Walker's Name] will be thrilled to see your name on the page.

Thank you!

Hi! [Walker's Name] is walking in the [Event Name] on [Event Date] to raise money for [what the money will fund] at [School / Organization]. Would you sponsor them? Any amount helps: [pledge page link] Thank you!

🚶 [Walker's Name] is lacing up for the [Event Name] on [Event Date]!

[School / Organization] is raising [Goal $] for [what the money will fund], and every lap counts. If you'd like to cheer [Walker's Name] on, you can sponsor them here:
[pledge page link]

Thank you for supporting our community! 💚

Subject: Sponsorship invitation: [Event Name], [Event Date]

Dear [Business Owner / Manager],

On [Event Date], walkers, families and supporters from [School / Organization] will take part in our [Event Name]. Our goal is to raise [Goal $] for [what the money will fund].

We'd love to have [Business Name] as a sponsor. Options include:

• Logo on the back of our event shirt, worn by participants all year
• A sponsored lap, announced to the crowd every time walkers reach it
• A sign at the water station or finish line
• An in-kind donation (water, snacks or prizes), thanked publicly on event day and in our family newsletter

Any level of support helps. I'm happy to talk through what would fit your business, and we'll make sure our families know who made the day possible.

Thank you for considering it,

[Your Name]
[Event Name] committee, [School / Organization]
[Phone] · [Email]

Subject: We need you for the [Event Name] (specific roles inside)

Hi [School / Organization] families,

Our [Event Name] is on [Event Date], and we still need:

• 4 lap counters (stand at a station, count laps and cheer, about 90 minutes)
• 2 water station helpers
• 4 setup crew (arrive 90 minutes early)
• 4 cleanup crew (last 30 minutes)

Pick a slot that fits your schedule here: [volunteer signup link]

You'll get a reminder with your exact role, time and where to park. Thank you!

[Your Name]

Subject: We're [X]% of the way to [Goal $]!

[School / Organization] families,

Week [#] update: we've raised $[amount so far] toward our [Goal $] goal for [what the money will fund]. [Number] students have their first sponsor, so thank you!

Class standings: [Class A] leads, with [Class B] close behind. Remember, the class with the most students who get at least one sponsor wins a class celebration.

Haven't started yet? It takes five minutes: [pledge page link]

[Event Name] is on [Event Date]. See you there!

[Your Name]

Subject: Two days until the [Event Name]!

The [Event Name] is this [Event Date], and we're $[amount] away from [Goal $].

If you've been meaning to ask a grandparent, neighbor or coworker to sponsor your walker, today is the day: [pledge page link]

Walkers: wear sneakers, bring a water bottle, and get ready to have fun!

[Your Name]

Subject: Thank you! Look what we did together

Dear [School / Organization] community,

Thank you! At the [Event Name] our walkers completed [total laps] laps, and together we've raised $[running total] for [what the money will fund].

[Two or three photos]

Pledge pages stay open until [date], so there's still time to sponsor a walker: [pledge page link]

We'll share the final total and the plan for the money soon. Thank you to every walker, donor, volunteer and teacher who made the day possible.

[Your Name]

Subject: [Walker's Name] walked [laps] laps. Thank you for your pledge!

Hi [Donor Name],

Thank you for sponsoring [Walker's Name] in the [Event Name]! [Walker's Name] completed [laps] laps. At your pledge of $[per lap] per lap (maximum $[cap]), your total is $[amount].

You can pay here: [pledge page link]

Your gift goes toward [what the money will fund] at [School / Organization]. We're so grateful.

[Your Name]