Fun Run Sponsorship Package Builder

What the fun run sponsorship calculator answers

A sponsor tier is a price, a number of slots and a promise. The promise costs money: a logo on the shirt back, a course sign, a banner. The builder answers three questions before you print a single packet: how much the tiers bring in if every slot sells, how much they bring in at the share you realistically expect to sell, and how much is left once you pay for the perks. It also flags any tier whose perks cost as much as its price.

The four tiers it starts with (Presenting, Gold, Silver, Friend) are placeholders to edit, not recommended prices. Price your tiers from what businesses in your community can give; the fun run sponsorship guide covers finding and asking them.

How to use it, step by step

1. Enter the event name, the sponsor deadline and a contact address. Use a shared group address, not a personal one.
2. Set the expected sell-through: the share of slots you think you will fill.
3. For each tier, enter a name, price, number of slots, your cost per sponsor and what the sponsor gets. "Add tier" and "Remove tier" change the list; "Restore example tiers" brings back the four placeholders.
4. Read the results: expected revenue, expected net after perks, revenue if every slot sells, and the number of sponsors expected. Fix any tier marked in the table.
5. Click "Print sponsor sheet" for a one-page handout with a reply form, or "Copy as CSV" to paste your tiers into a spreadsheet.

What each input means

Input	Meaning	How to choose it
Price	What a sponsor pays for the tier	Space tiers so each step up buys visibly more.
Slots	How many sponsors you will accept at that tier	Limited by space: one presenting name, a few large logos, many small names.
Your cost per sponsor	What you spend to deliver the perks to one sponsor	Add up printing, signs and plaques for that tier.
What they get	The recognition text printed on the sheet	Be specific: "logo on shirt back", not "great exposure".
Expected sell-through	Share of slots you expect to sell, applied to every tier. Blank counts every slot as sold.	Be honest about how many businesses you can reach before the deadline.

The formulas

• Expected sold per tier = slots × sell-through, rounded to a whole sponsor. A one-slot tier counts as sold at 50% or more and unsold below.
• Revenue per tier = price × expected sold. If every slot sells = price × slots.
• Net after perks per tier = (price − your cost per sponsor) × expected sold.
• Flag: a tier is marked when its perk cost is equal to or more than its price.
• Totals add the tiers. Tiers with no price and no slots are ignored.

Worked example: the four starting tiers at 70%

Illustrative: the placeholder tiers with sell-through at 70%.

Tier	Price	Slots	Expected sold	Perk cost each	Expected net
Presenting	$1,000	1	1	$60	$940
Gold	$500	3	2	$40	$920
Silver	$250	6	4	$25	$900
Friend	$100	10	7	$5	$665

Expected revenue is $3,700, expected net after perks $3,425, 14 of 20 slots sold, and $5,000 if every slot sells. Rounding matters with few slots: Gold's 3 × 0.7 = 2.1 becomes 2, and the single Presenting slot counts as sold. Drop sell-through to 50% and revenue falls to $3,250 with net $3,010; clear the field and every slot counts as sold, $5,000 revenue and $4,620 net. Now add a "Water stop" tier at $150 with 2 slots and a $160 custom banner per sponsor: it is flagged, and its one expected sale loses $10. Cut the perk or raise the price.

Designing fun run sponsor tiers that pay

• Cost every perk. A logo on the shirt back may raise your print price; a plaque and a banner each cost something. If you cannot name the cost, ask the vendor before you set the price.
• Keep the top tier scarce. One presenting slot is easier to sell as special than three.
• Give small businesses a door. A low tier with a cheap perk, such as a name on a thank-you sign, often fills more slots than any other.
• Set the deadline from the shirt order. Logos must be final before shirts are ordered. The fun run timeline generator dates that task; put the day before it in the deadline field, which prints as "Commit by … to be included on printed materials."
• Feed the result into your budget. Enter expected net in the profit calculator, or revenue there with perk costs added to fixed costs, and record both in your fun run budget.

The printable sponsor sheet and CSV

The sheet works as a simple fun run sponsorship packet page and 5K sponsorship levels template in one. It lists every tier with a price above zero: level, amount, recognition and slots. It adds your deadline and contact, then a reply form with lines for business name, contact name, phone or email, level chosen, amount and the name as it should appear, plus a line telling sponsors to send their logo file to your contact address. If you prefer a fill-in form with a mailing address line, use the printable fun run sponsor form. Send it with a cover letter from the fun run letter templates. "Copy as CSV" copies tier, price, slots, perk cost and perks, the setup rather than the results.

Limits and privacy

The builder applies one sell-through to every tier; it cannot tell you which tiers will sell, and in-kind sponsors (donated water, printing) belong in your budget instead.

Nothing you enter is sent anywhere, and printing requests nothing from other sites. Tiers, event name, deadline, contact and sell-through are saved in this browser's local storage so your packet is there next time; clear your browser's site data to remove them.